Strategy, Advice, and Best Practices to Help You Create Videos That Work.

The Key to Creating Sales Videos that Convert: Teach!

Posted on Oct 12 2019 at 8:00 am

Every once in a while, someone captures your thoughts so perfectly that there’s no need to have an original one [...]

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Mastering How-To and Instructional Videos

Posted on Oct 05 2019 at 8:00 am

How do you fold a fitted sheet? Apparently, the answer is not “crumple it into a ball and shove it [...]

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5 Elements Every Product Demo Video Should Have

Posted on Sep 28 2019 at 8:00 am

Think about a time you listened to a story: not just any story, a great story. Even if it is [...]

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Educational Video for Business

Posted on Sep 21 2019 at 8:00 am

What did we do before the internet, besides talk to people in their actual faces? How did we find out [...]

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Improve Your Employer Brand with Employee Training Videos

Posted on Aug 20 2019 at 8:10 am

What’s the hardest part of starting a new job? Learning your role? Getting to know your coworkers? Figuring out who [...]

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How a Behind-the-Scenes Video Can Spark Customer Loyalty

Posted on Aug 20 2019 at 8:04 am

Why do you need a behind-the-scenes video? Sherpas. (more…)

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Creative Video Ideas for Corporate Films

Posted on Aug 20 2019 at 8:03 am

What does “corporate film” mean to you? Is it something you have to endure, hoping to find a few tidbits [...]

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What Can a Branded Documentary Do For Your Marketing This Year?

Posted on Aug 20 2019 at 8:00 am

When was the last time you were on Netflix? Last night. When you were planning on binge watching Stranger Things. [...]

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The Principles of Corporate Video Production

Posted on Aug 19 2019 at 1:20 am

What is corporate video? A chance to check your email? Time to daydream and plan your weekend? A good opportunity [...]

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Brands Who Were Tone Deaf and Dumb

Posted on Jul 15 2019 at 8:00 am


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ShamWow and the Art of the Pitchman

Posted on Jul 12 2019 at 12:28 pm

“You’re gonna be in a great mood all day cuz you’ll be slapping your troubles away with the SlapChop.”  (more…)

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How to Prepare Your Company for the Video Production Process

Posted on Jul 10 2019 at 10:59 am

You know you need high quality video. Everyone’s on board; you have some great ideas; you’re ready to go! Go… [...]

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